Sociopúblico is a full-service strategy and communications agency for complex ideas.

Sociopúblico is a full-service strategy and communications agency for complex ideas. We work with teams all over the world from Buenos Aires, Montevideo and Washington DC.

Our strategists, designers, writers, project managers, videographers, data-analysts and developers have outstanding career paths and a shared love for complex ideas. Together, we bring all the necessary skills to support teams that produce knowledge, design policy and lead social change.

From idea to Sociopúblico

Sociopúblico is a full-service strategy and communications agency for complex ideas. We work with teams all over the world from Buenos Aires, Montevideo and Washington DC.

Remind me later: the online buttons saga

In the digital world, the opposite of ‘yes’ is not ‘no’, but things like: ‘remind me later’, ‘not now’, ‘ask me again later’, or ‘I don’t want my benefits’.

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What we can learn from coronavirus to improve remote working

Unexpected global circumstances force us to use new tools and learn new practices to adapt to telework. We compiled expert advice to navigate this ‘free sample’ of the future of work.

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From OOO to OHH! Tools to improve the out of office message

Even though we should have learned throughout the holiday season to distrust each “new message” notification, they still get our interest. This time of the year is terrible. So many times, instead of the expected reply to our message, we receive automatic emails with the subject: “out of the office”.

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Marikondoing at work: the life-changing magic of ordering files

Some practical tips to organize our workflow when we share files with other people

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Green eggs and ham

While we wait to see if and how our habits will change, the peak of experimentation is providing algorithms with great insights

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TikTok, social media challenges and live streaming: communication strategies during the pandemic

There is only one correct way to wash your hands, but there are a thousand ways to communicate it. There are also plenty of ways to stay home but not feel lonely, thanks to creativity in social media. And there are new territories to explore, like TikTok.

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